Influencer Marketing: The Possible Influences on the Consumer Buying Decision Process (Part I)
-
Posted by
Influencer Marketing is a re-invented marketing tool that takes the celebrity endorsement into a modern day content-driven marketing campaign, officializing collaborations between Brands and Influencers. Understanding how Influencer Marketing works is essential in the process of evaluating whether this tactic is beneficial for a certain brand and not so much for others, whether its value…