Guy Kawasaki and Brand Evangelism
I listened to #GuyKawasaki today and it was a fantastic experience!
Talking about his family changing countries, to ”change a losing game”
Talking about negotiation as ”the art of the bluff and the art of resisting being bluffed”
Talking about getting a job as to ”get a job anywhere you can. Because the rising tide floats all boats. Get in, get in at any position and MAKE THE TIDE RISE”
Talking about hiring talent: ”look for passion – do people understand what we do, what we stand for?”
And, ultimately, talking about selling, as ”THE crucial skill to have in life”.
If you are curious about how the son of Japanese emigrants made it in the world, check out this course on LinkedIn Learning! You have free 24 hour access with the link below.
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. More about Guy and a taste oh his fabulous podcast on his website, here.