How to Thrive in the Social Media Ecosystem: The Kim Kardashian Business Model
Ten years ago, Kim Kardashian was a ”girl without any talent”, a ”simpleton”, turned a celebrity by the (not so) accidental release of a sex tape.
Today, Kim is the queen of Social Media, with 190 million followers on Instagram and 67 million followers on Twitter – that’s the population of France, Germany and the UK, combined.
Kim launches SKIMS and sells 4 million units per minute (!).
She studies to become a lawyer.
She works with the White House for Prison Reform and raises awareness of the Armenian genocide.
Watching David Letterman congratulate Kim Kardashian and acknowledge her influence on his new show @NETFLIX is no surprise.
Whatever Kim says and does, people listen, in huge numbers.
The question is:
Is this the new way of doing business, in the Social Media ecosystem?
If so, how we can reinvent a business to make it interesting and attractive in this new social context?