Marketing Trends in a Post-COVID Era

As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…

Guy Kawasaki and Brand Evangelism

I listened to #GuyKawasaki today and it was a fantastic experience! Talking about his family changing countries, to ”change a losing game”Talking about negotiation as ”the art of the bluff and the art of resisting being bluffed”Talking about getting a job as to ”get a job anywhere you can. Because the rising tide floats all boats. Get…

Influencer Marketing_Home office_Family time

The Possible Influences on the Consumer Buying Decision Process: post-Covid Influencer Business Model

As we are spending more and more time online, especially given the new Corona lock down  and post-lock down circumstances, everything is being shared more and faster than before. More Instagram mommy blogger and regular people create content that competes with life caster Influencers, using this opportunity to get more followers and hoping that money…

Marketing Influencer_Digital Marketing

The Possible Influences on the Consumer Buying Decision Process: Our Closest Friends, the Influencers

Now, if we look at this closely, who are our friends? Our Facebook list of contacts? Our Instagram list of followers? Our LinkedIn list of friends?  How can we differentiate between ”friends” and ”professional influencers” that are paid to do the job? How many of them are, really, people we actually know? Apparently the answer…

Influencer Marketing

Influencer Marketing: The Possible Influences on the Consumer Buying Decision Process (Part I)

Influencer Marketing is a re-invented marketing tool that takes the celebrity endorsement into a modern day content-driven marketing campaign, officializing collaborations between Brands and Influencers. Understanding how Influencer Marketing works is essential in the process of evaluating whether this tactic is beneficial for a certain brand and not so much for others, whether its value…

Loving Marketing

People wear many hats, in their private and professional life, developing unique sets of skills and character they set out to conquer the world. I am no different. I consider myself a polymath, having studied languages and literature (in English and French), economy (Marketing and Management) and strategy (PhD in Marketing Management). I am always…

Private Labels: a Holistic Survey of the DIY Retail in Europe and Romania

Private labels have become a constant presence in our shopping carts, thus reflecting their growing success in industries ranging from food to tires, from over-the-counter drugs to financial services, from household care products to do-it-yourself products. With the consumers becoming more conservative, the difference between today’s “here and now” generation and the earlier generation whose…

The Rise of the Internet – The New Force of the Consumer

Even before the boom of the dot-com industry, marketers have thought of Internet as a potential advertising environment. Predictions about what would come next in Internet, technology, advertising or commerce and how such changes would impact the consumer behavior were regarded as too futuristic when they were released. But in most cases, the reality exceeded…

Romanian paint market in times of crisis

Motto Even during the Great Depression, many of the companies that achieved the greatest success were those that boldly went on the offensive while others were still hunkering down. (Boston Consulting Group, The Art of And) The purpose of this article is to examine how companies in the building materials industry (Romania) are affected by…