CAPAROL

Building materials

CAPAROL is one of Europe’s leading producers of coating systems, with over 5,600 employees working in 29 countries. Over a period of 10 years, I was responsible for the overall marketing function at Caparol Romania, opening new branches in Bulgaria (2006) and Moldavia (2007) and developing numerous projects.

Featured:

  • Award-winning Trade Fair participation, for national and international fairs (Bucharest, Chisinau, Sofia), from 2005 – 2010

Project management of Trade Fair participation, including:

  • Concept and product display, production of communication materials and stand decor
  • Coordinate team participation with: program, client meeting support, event planning
  • PR, press conference and media communication, interviews and press releases obtaining free media coverage
  • Partner communication: Trade Fair news, information related to new product range launched

 

2007, Prize for Best Presence at International Expo Construct Trade Fair, Bucharest