CAPAROL
Building materials
CAPAROL is one of Europe’s leading producers of coating systems, with over 5,600 employees working in 29 countries. Over a period of 10 years, I was responsible for the overall marketing function at Caparol Romania, opening new branches in Bulgaria (2006) and Moldavia (2007) and developing numerous projects.
Featured:
- Award-winning Trade Fair participation, for national and international fairs (Bucharest, Chisinau, Sofia), from 2005 – 2010
Project management of Trade Fair participation, including:
- Concept and product display, production of communication materials and stand decor
- Coordinate team participation with: program, client meeting support, event planning
- PR, press conference and media communication, interviews and press releases obtaining free media coverage
- Partner communication: Trade Fair news, information related to new product range launched