Marketing Trends in a Post-COVID Era
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As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…
Guy Kawasaki and Brand Evangelism
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I listened to #GuyKawasaki today and it was a fantastic experience! Talking about his family changing countries, to ”change a losing game”Talking about negotiation as ”the art of the bluff and the art of resisting being bluffed”Talking about getting a job as to ”get a job anywhere you can. Because the rising tide floats all boats. Get…
Even before the boom of the dot-com industry, marketers have thought of Internet as a potential advertising environment. Predictions about what would come next in Internet, technology, advertising or commerce and how such changes would impact the consumer behavior were regarded as too futuristic when they were released. But in most cases, the reality exceeded…