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The Possible Influences on the Consumer Buying Decision Process: post-Covid Influencer Business Model

As we are spending more and more time online, especially given the new Corona lock down  and post-lock down circumstances, everything is being shared more and faster than before. More Instagram mommy blogger and regular people create content that competes with life caster Influencers, using this opportunity to get more followers and hoping that money…

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The Possible Influences on the Consumer Buying Decision Process: Our Closest Friends, the Influencers

Now, if we look at this closely, who are our friends? Our Facebook list of contacts? Our Instagram list of followers? Our LinkedIn list of friends?  How can we differentiate between ”friends” and ”professional influencers” that are paid to do the job? How many of them are, really, people we actually know? Apparently the answer…