Marketing Trends in a Post-COVID Era

As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…

Influencer Marketing_Home office_Family time

The Possible Influences on the Consumer Buying Decision Process: post-Covid Influencer Business Model

As we are spending more and more time online, especially given the new Corona lock down  and post-lock down circumstances, everything is being shared more and faster than before. More Instagram mommy blogger and regular people create content that competes with life caster Influencers, using this opportunity to get more followers and hoping that money…