Marketing Trends in a Post-COVID Era
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As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…
Influencer Marketing: The Possible Influences on the Consumer Buying Decision Process (Part I)
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Influencer Marketing is a re-invented marketing tool that takes the celebrity endorsement into a modern day content-driven marketing campaign, officializing collaborations between Brands and Influencers. Understanding how Influencer Marketing works is essential in the process of evaluating whether this tactic is beneficial for a certain brand and not so much for others, whether its value…