As we are spending more and more time online, especially given the new Corona lock down and post-lock down circumstances, everything is being shared more and faster than before. More Instagram mommy blogger and regular people create content that competes with life caster Influencers, using this opportunity to get more followers and hoping that money…
Now, if we look at this closely, who are our friends? Our Facebook list of contacts? Our Instagram list of followers? Our LinkedIn list of friends? How can we differentiate between ”friends” and ”professional influencers” that are paid to do the job? How many of them are, really, people we actually know? Apparently the answer…
Influencer Marketing: The Possible Influences on the Consumer Buying Decision Process (Part I)
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Influencer Marketing is a re-invented marketing tool that takes the celebrity endorsement into a modern day content-driven marketing campaign, officializing collaborations between Brands and Influencers. Understanding how Influencer Marketing works is essential in the process of evaluating whether this tactic is beneficial for a certain brand and not so much for others, whether its value…