Marketing Trends in a Post-COVID Era
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As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…
As we are looking at today`s business world and the only constant variable … chaos… let`s recall how CHAOS is the greatest fuel for PROGRESS. I would like to take a moment and remember perhaps the greatest leap forward, bringing some degree of order to a chaotic world of information – back in 1945, when…
Guy Kawasaki and Brand Evangelism
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I listened to #GuyKawasaki today and it was a fantastic experience! Talking about his family changing countries, to ”change a losing game”Talking about negotiation as ”the art of the bluff and the art of resisting being bluffed”Talking about getting a job as to ”get a job anywhere you can. Because the rising tide floats all boats. Get…
As we are spending more and more time online, especially given the new Corona lock down and post-lock down circumstances, everything is being shared more and faster than before. More Instagram mommy blogger and regular people create content that competes with life caster Influencers, using this opportunity to get more followers and hoping that money…
Influencer Marketing: The Possible Influences on the Consumer Buying Decision Process (Part I)
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Influencer Marketing is a re-invented marketing tool that takes the celebrity endorsement into a modern day content-driven marketing campaign, officializing collaborations between Brands and Influencers. Understanding how Influencer Marketing works is essential in the process of evaluating whether this tactic is beneficial for a certain brand and not so much for others, whether its value…
Private labels have become a constant presence in our shopping carts, thus reflecting their growing success in industries ranging from food to tires, from over-the-counter drugs to financial services, from household care products to do-it-yourself products. With the consumers becoming more conservative, the difference between today’s “here and now” generation and the earlier generation whose…
Even before the boom of the dot-com industry, marketers have thought of Internet as a potential advertising environment. Predictions about what would come next in Internet, technology, advertising or commerce and how such changes would impact the consumer behavior were regarded as too futuristic when they were released. But in most cases, the reality exceeded…
Romanian paint market in times of crisis
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Motto Even during the Great Depression, many of the companies that achieved the greatest success were those that boldly went on the offensive while others were still hunkering down. (Boston Consulting Group, The Art of And) The purpose of this article is to examine how companies in the building materials industry (Romania) are affected by…