As a Marketer, I believe it is crucial to learn more from people than from books. The fast-paced marketing ecosystem makes it a necessity for us to learn and adapt to new trends and consumer needs, as the way they discover and buy new products changes rapidly. What is the future like, seen by participants…
Even before the boom of the dot-com industry, marketers have thought of Internet as a potential advertising environment. Predictions about what would come next in Internet, technology, advertising or commerce and how such changes would impact the consumer behavior were regarded as too futuristic when they were released. But in most cases, the reality exceeded…